Don't be a loser 👎🏻

Conforming to the spec can make you a loser.

“I need a pizza oven, and it must fit in this space” is a common theme we hear when speaking to our industry, and we get it, we really do!

Space restrictions are key in design, but choosing an oven that conforms to dimensions and not to the customer’s actual requirements can be detrimental to success for all three parties involved: us, you, and your customer.

Stay with us for a moment while we explain this further with a little step-by-step scenario for you to imagine:

1. The site requires an oven to fit in an 800mm space
2. The designer finds an entry-level Tiziano oven that’s 800mm – perfect fit!
3. The restaurant tries to put 100 pizzas per hour through their 2 + 2 capacity Tiziano
4. The Tiziano can’t handle the constant heavy load
5. The chefs get frustrated with the dropping temperature
6. The customers get frustrated with the slow service
7. The servers get disheartened by the constant bad feedback
8. The Tiziano works super hard to try to keep up with demand
9. The Tiziano’s parts begin to burn out
10. The pizza oven fails

So, who loses?

We all do! The supplier (us) has a customer who’s lost faith in their brand. The distributor (you) has a customer who's lost faith in their expertise, and arguably the most important one, the customer.

They have a team left frustrated and disheartened, customers unlikely to return, an oven that’s not fit for purpose, and worst of all, they now have a reputation that has probably damaged their chance of success. We all know that everyone is quick to jump on the bad feedback train, but not enough people find the time for positive feedback.

We know our industry runs at 100 miles per hour, and everyone wants that quote back ‘by close of play’. We also know that everyone is up against ever-tightening budgets too. All that we ask is that just a little time is invested from the outset in looking at the bigger picture. Realistically, what output will that customer need from their pizza oven? What capacity do they need to comfortably serve that number of covers? And what features does the oven need to achieve that style of pizza?

There is so much to consider when making sure your customer gets the perfect match, and we understand that not everyone is an expert, but we are.

We have years of experience in the pizza industry. We have helped thousands of customers succeed, and we are more than happy to invest our time into exploring the options with your customer. It’s our passion. Helping people get it right from the outset is what gets us all out of bed in the morning; it’s a fire inside all of us that no one will put out. So, let us invest our time in your customer - even if it’s just a phone call to understand their vision so we can advise them on where to start in our range.

We’re not trying to take anything away from the Tiziano –we know it’s loved by many, thanks to its versatile range of sizes that fit into almost any set-up and its ability to suit tight budgets. It’s our entry-level champ, perfect for those starting out or working with smaller outputs. But if your customers are planning for growth or want to offer various styles of pizza, the Tiziano simply isn’t the right fit. It’s not a one-size-fits-all oven, and it’s important to treat it as such.

Cuppone produced such a wide range of ovens to ensure every part of the market was catered for, from small independents adding pizza to the menu to large chains churning out thousands of pizzas – this was their vision: to make excellent quality ovens (and pizza) available to everyone. And trust us, they have achieved it. We have Michelangelo ovens churning out 20,000 pizzas at Wimbledon, Giottos de-skilling operations all over the world, and 10-year-old Tizianos continuing to serve their local publican’s regulars.

We have been selling Cuppone ovens for 18 years now, and trust us: we understand the value of getting it right from the start. Our innate passion was the driving force behind the build of our HQ demo kitchen in 2017 and our recent expansion “Down South” with the launch of our second demo kitchen. Put simply, we want to help as many people get it right from the outset as we possibly can. More than that, we love to support them along the way. We commit to always being at the end of the phone to hash out an operational issue or help make a small adjustment to the dough-cess that will have a big impact. We nurture relationships for no reason other than we love to see people succeed.

We’ve seen first-hand how getting it right from the start can set the foundation for long-term success. It starts with you recognising that the right oven is essential to your customer’s success. It passes to us, where our knowledge and experience help you and your customer make the best choices to suit their needs. It continues with us, offering ongoing support as your customer grows and learns. We work towards long-term success and continuous growth, together.

To put it simply: just talk to us – we are here to help!

We want 2025 to be the year to foster relationships, share knowledge and ultimately avoid disaster! Let us help you, its that simple.

Our demo kitchen is just a click away! We encourage you to share the link with your customers, to give them the opportunity to explore and realise their potential…

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